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Net Scores Over TV For Young Europeans

by Medindia Content Team on  December 7, 2007 at 5:07 PM Lifestyle News   - G J E 4
Young Europeans prefer the Internet over television, and nearly half say they watch less TV because of surfing the web, a poll of 10 European countries showed Wednesday.
Net Scores Over TV For Young Europeans
Net Scores Over TV For Young Europeans
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More than 7,000 people were questioned as part of the survey released by the European Interactive Advertising Association (EIAA).

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For the first time in the survey, the Internet came ahead of television among 16- to 24-year-olds. Some 82 percent said they go online between five and seven days a week, while 77 percent watch television that often, a five-percent decrease from last year.

Forty-eight percent said their TV consumption had dropped as a result of the Internet.

The research also found that a total of 57 percent of Europeans access the Internet regularly each week, or 169 million people across the countries surveyed.

The countries were Belgium, Britain, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain and Sweden.

The average amount of time spent online among those surveyed was 11.9 hours per week. Italy was the highest with 13.6 hours, followed by Sweden at 13. The Netherlands was last at 9.8 hours.

Eighty-three percent of those surveyed said they could not live without at least one online activity, with 32 percent saying email was indispensable to them.

Seniors and women are increasingly using the Internet, the poll also showed, with a 12-percent increase among those over 55 and an eight-percent jump for women.

Source: AFP
LIN/M
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