A new study by researchers at the University at Buffalo and the University of Kent has revealed that those who feel pressurised to look attractive are more scared than their peers of being rejected.
Dr. Lora Park, assistant professor of psychology of the University at Buffalo, conducted the study of appearance-based rejection sensitivity among college students.
The researchers found that overall women showed greater sensitivity to appearance rejection than did men, and it was particularly true of women who felt they needed to look attractive in order to be accepted by their peers.
The study also revealed that men and women, who had internalised media ideals of attractiveness, had higher levels of appearance-based rejection sensitivity than did their peers.
There was no relationship between parents' perceptions of attractiveness and study participants' increased sensitivity to appearance-based rejection.
Analysing their observations, the researchers came to the conclusion that peer and media influences, rather than parental influence, play a key role in appearance-based rejection sensitivity.
"There is a lot of research to suggest that physically attractive people are less stigmatized by others in this society, and have significant advantages in many areas of life than those who are viewed as physically unattractive," said Park.
She added: "Our study suggests that when people feel pressure to look attractive, whether from their friends or the media, they may be putting themselves at risk for experiencing negative outcomes that may limit their development and enjoyment of life in many ways."