A survey has revealed that 25% of Kiwi women have no qualms paying for sex.
Ex-MP Pam Corkery and business partner Rebekah Hay commissioned the survey.
They are also setting up what is believed to be the world's first male brothel for women, to open in central Auckland next July.
The surveyed women however were hugely in favour of a girls' night out at Pammys, with 76.2 percent saying they would go to the brothel's bar - where the male sex workers will mix and mingle with guests - with girlfriends.
"This survey confirms what we've always suspected - Kiwi women have a healthy and bold approach to sex," Stuff.co.nz quoted Corkery as telling Sunday News.
"We're dedicated researchers before we part with the cash."
Hay, in charge of Pammys design, said: "Women are screaming out for a top-quality ladies only club."