NHS cheifs have revealed that the death of Big Brother star Jade Goody from cervical cancer has helped spread awareness about the condition and has saved countless lives.
New data reveals that the number of women getting pap smears has increased 20 per cent in the past year. Health cheifs say this spurt "most likely reflects the impact of the publicity surrounding Jade Goody's death".
Public Health Minister Shona Robison agreed with this assessment, "This is proof that being more open about this illness does encourage women to come forward. Openness is paramount - that is what will save lives," she added.
Ms Goody died from the cancer in March this year and her battle was widely documented in the press. Since her diagnosis last August, some 450,000 smears have been done by the NHS. This is the biggest number since 2001-02.