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MySpace Readies Itself As Music Venue, Leaves Rival Social Networks Behind
In a theater not far from a night club where Microsoft was celebrating the worldwide launch of its new Windows 7 operating system late Wednesday night, MySpace devotees queued around the block to get into a "Secret Show."
About a thousand MySpace Music members in a prime, youthful gadget-loving demographic were packed in front of the stage when hot US band Weezer strode out in matching white track suits.
"Shhh... This is a secret," Weezer front man Rivers Cuomo playfully told the adoring crowd. "You can't tell anyone... no tweeting, no Facebook, and if your parents ask, you were just hanging out listening to music with some friends."
The intimate setting was a change of pace for Weezer, which is known for being able to fill stadiums for concerts.
Secret Concerts are among the ways MySpace Music builds loyalty among members of its online community.
News Corp-owned MySpace has turned itself into an Internet haven for music makers and fans in the wake of being eclipsed by social-networking rival when it comes to sheer size.
MySpace on Wednesday indirectly expanded its reach by making its licensed music videos available at rival social networking services including Facebook through a popular application made by iLike.
News Corp recently bought iLike for 20 million dollars.
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