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Most Popular Summer Drink in England Set to be Alcoholic Ginger Beer

by Kathy Jones on  May 31, 2010 at 7:52 PM Alcohol & Drug Abuse News   - G J E 4
It has emerged that ginger beer is going to be this summer's most popular drink with the beverage fast gaining a devoted consumer base.

The competitively priced drinks have already bested many well-established beers in terms of sales.
 Most Popular Summer Drink in England Set to be Alcoholic Ginger Beer
Most Popular Summer Drink in England Set to be Alcoholic Ginger Beer
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Sales of Crabbie's ginger beer, which has four per cent alcohol and costs 1.99 pounds for a 500ml bottle, have shot up since its launch in February.

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Frank's ginger beer, also four per cent alcohol, costs 1.79 pounds for a 500ml bottle.

A similar strength beer - Spitfire 500ml ale brewed by Shepherd Neame is 1.65 pounds a bottle.

"It really has taken the drinks market by storm. It appeals to a really wide market - from older drinkers who remember traditional ginger beer to curious youngsters," a supermarket drinks buyer told The Mirror.

Source: ANI
RAS
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