It is not just breast enhancement women in the west opt for. With increasing obesity, women seem to eye breast reduction surgery as a way of becoming more comfortable.

Large breasts may seem like an asset to some, but for those who have them, they can cause a lot of discomfort and hence such do opt for breast reduction.

According to the Canadian Institute for Health Information, 5,181 women had breast reduction surgery in 2006 at in-patient facilities in Canada.

The procedure, technically known as reduction mammoplasty, involves removing fat from the breast to make it smaller, more firm and lighter.

"Breast reduction is a very common operation for plastic surgeons around the world," says Dr. Nasim Huq, a Niagara Falls, Ontorio-based doctor who has performed the procedure on more than 80 women. "With the increased prevalence of obesity, people are a little heavier. The surgery has become more safe and more popular."

Tatum Rusak, a 30-year-old mother of two and owner of a home-based business, says the procedure appealed to her because she had trouble wearing nice clothes and finding bras to fit her 38H breasts.

"I had to go to specialty stores to find bras, they all cost over $100 — it was crazy to have to spend that much," she says. "They would only last a few weeks and would then be garbage - they just don't support that big a breast."