To protect passengers' modesty when going through full-body airport scanners, a product called "Flying Pasties" has been launched by a company in Las Vegas.
"Flying Pasties", which come in the form of orange rubber stickers, have been designed to be placed inside or on top of a traveller's underwear and obscure their private parts.
The company has not provided any evidence that the stickers will actually work, but it recommended on its website that travellers should remove the stickers, which cost 15 dollars each, if asked by airport officials.
But the "Flying Pasties" have been criticised on travel blogs such as Jaunted and financial blog Consumerist for being ineffective and capitalising on the fears of passengers subjected to the new airport scanners.
"They sound like regular old stickers with skin-safe adhesive, and how are scanners that can see through thick leather wallets going to be fooled by these?" the Daily Telegraph quoted the Jaunted website as asking.
The Consumerist website stated: "Not only do these stickers appear to not have any sort of technology that would prevent the scanners from seeing your bits, the full-body scanners only show the general outline of your body anyway.
"That means that you've slapped these expensive stickers on your body for no purpose whatsoever," it said.
The company has acknowledged the product is controversial.
"Some segments of society will undoubtedly condemn Flying Pasties for selling this product," the website stated.