Milan's Mayor Withdraws Billboard Ads on Anorexia

by VR Sreeraman on  October 3, 2007 at 4:12 PM General Health News
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Milan's mayor has ordered that an advertisement showing a naked anorexic young woman be taken down from billboards controlled by the city, a city spokesman said Tuesday.
Milan's Mayor Withdraws Billboard Ads on Anorexia
Milan's Mayor Withdraws Billboard Ads on Anorexia

"The mayor has called for this campaign to be withdrawn from the city's network of advertising billboards," said a spokesman told AFP.

The adverts will nevertheless remain on privately owned billboards.

The controversial advert was shot by Italian photographer Oliviero Toscani, the man behind hard-hitting and equally controversial campaigns by the Benetton group.

"What a shame that the city of Milan has a mayor like Moratti," said Toscani.

Milan is the second city in Italy to display the ads for Italian clothing firm "No-l-ita", which feature the slogan "No" to anorexia underneath.

The campaign against anorexia has stirred a fierce debate in Italy.

In France, the advertising self-regulatory body (BVP) strongly advised billboard owners against displaying the ads.

Source: AFP
LIN/C

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