Mexican lawmakers worried about rising rates of obesity and diabetes are threatening to do battle with the makers and peddlers of junk food.
According to the Spanish news agency EFE, the challenge to legislators is enormous as Mexico faces a ballooning fatness epidemic. Government's recent national nutrition survey found that 69 percent of the country's 103 million people to be overweight.
And of that percentage of overweight people, according to the study, some 30 percent - or about 21 million people - are clinically obese.
That's why, Congressman Samuel Aguilar said, the legislative offensive will focus on demands that a warning label be placed on all harmful products explaining to consumers the dangers of eating them.
One warning could say "sicknesses and even death", Aguilar said.
The idea is to warn consumers about junk food and "defend their right to be informed" so they can take intelligent decisions about what to eat, he said.
But according to him, companies that make food products like that have stepped up the pressure on lawmakers who are promoting the bill, which also seeks to regulate advertising and create a government programme to combat overweight.
"The powerful companies that make and market junk food, colas and alcoholic beverages, products that are harmful, operate with complete freedom. It's regrettable that neither the federal government nor the legislative branch has bothered to regulate their way of doing business," Aguilar said.