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Merck Secures 2 Patents in India for Obesity and Dyslipidemia Drugs
Up until now, Januvia, Merck’s $770-million anti-diabetes drug, has been the only one to have a patent approval in India. The $24.2-billion company has fresh plans to aggressively file patents and have a localized pricing strategy for such drugs in order to scale up its impact in the Indian market.
The strategy is in line with Merck’s game plan to corner at least a 4% market share in India and emerge as one the top five players in the country by 2015.
MSD Pharma is a wholly owned subsidiary of Merck & Co in India. Its director (marketing) Sanjiv Navangul said, “We have received patent approval for two more drugs in India which are in advanced Phase III trials. We soon expect to launch them here. However, we will have a competitive and right pricing for all our patented drugs based on comprehensive research.”
The company’s right-pricing strategy involves a review of existing therapeutic alternatives for the patented drug and will also take the view of doctors and patients. “We have done similar research for Januvia which has been recently launched. We had consulted 200 doctors and patient groups to come to a right price for the drug in India,” said Mr. Navangul.
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