A new corset now available for blokes means that chubby men could soon lose their beer bellies without hitting the treadmill.
Venezuelan-born underwear designer and medic Dr Raquel Borges has created the revolutionary vest that promises to beat that bulging belly for good.
Under the banner "Male Compression", the West Lothian-based inventor has taken the vest famously worn by fatties like Rab C Nesbitt and turned it into a tummy-flattening garment, reports The Scotsman.
"A lot of men want to hide their tummy but it's very hard for them to do it," the designer said.
"One man said to me that he wanted to wear a kilt at a wedding but felt it was difficult because of his large tummy. I showed him these and he thought they were great," she added.
Raquel runs her own undies shop in Uphall, West Lothian, after moving to Scotland with husband Jesus, 44, four years ago.
She said: "In South America almost everyone wears body shaping underwear. It's not that Scotsmen have a worse shape - but they are starting to want to do something about it."