A new survey has revealed that when it comes to shopping, men are much more efficient than women.
Although, females go for shopping more often, the new study showed they are more likely to return home - empty-handed.
Men spend less time in the shops, adopting a SAS-style "in and out, no messing about" approach, and most of the time get what they are after.
While, women spend almost seven hours a month shopping, men take just five hours.
The survey also showed that eight out of 10 females often go home with goods they had no intention of buying, however, almost a third of men say they always get their desired items.
"Women may be the ones who enjoy shopping, but this survey shows that it's actually men who are more successful," the Daily Express quoted a spokesman for Kodak All-in-One printers as saying.
"You are more likely to find women slowly strolling around the shops trying on various outfits before actually -making a purchase.
"And even then, it is likely they will buy a lot of other things in place of the item they were actually searching for.
"But thanks to a guy's hatred of all things shopping, they are much more efficient - just going in, getting what they need and leaving," he added.
The study of 3,000 men and women in Britain also reveals that men are -better with cash, with 56 per cent saying they would happily wait until something they liked was in a sale.
In addition over 70 per cent of men also prefer to spend more money on quality items that will last, while women go for the cheapest item, regardless of quality.