There has been a recent increase in the number of men who are going under the knife to reduce bulging waistline in Britian. The number of men undergoing nip and tuck surgery has rocketed by 140 per cent in five years with liposuction being the most common.
The phenomenon has been dubbed the 'menopaunch' as men fork out thousands of pounds on their bodies.
The men seem to be facing pressures as women to look good thus they are increasing turning to cosmetic surgery to deal with their sagging faces.
"The idea of men letting themselves go with age is no longer accurate. We've seen a dramatic increase in men of this age coming to our clinics," said Liz Dale, director of the Harley Medical Group. The Men's Health Forum said advertising and the media were reinforcing the stereotypes that men needed to be athletic-looking and toned.
Liposuction is the favourite procedure. Fat siphoned off from abdomens, flanks, chests and chins accounts for 24 per cent of all cosmetic surgery on men over 50.
The amount of fat sucked out can range from 50mls to three liters - the equivalent of more than six pints - and a typical procedure costs around Ģ3,700. Liposuction should be carried out only on stubborn fat and is not a quick cure for weight gain, warned Mrs. Dale.
Earlier this year, the Association of Aesthetic Plastic Surgeons said a record 177 men have had liposuction in the past year to reduce the size of their breasts - eight times the figure of three years ago.
One in five operations are to remove eye bags, called a blepharoplasty, while facelifts account for 14% of procedures, nose jobs for 11% and tummy tucks for 8%. Neck lifts add up to 7% of procedures on men over 50, brow lifts account for 5%, chin implants for 3% and ear surgery for 2%.
Surgeon Patrick Whitfield said: 'In many cases, saggy skin around the eye area can add a decade on to a man. Its extremely rewarding seeing a rather conservative 50-something man bound out of the clinic after his six-week post-operative check-up with a new spring in his step and a glint in his eye.'
Peter Baker, chief executive of the Men's Health Forum, said: "I think this shows that there is an increasing problem with men putting on more weight."Many men need to eat more healthily and do more exercise.
Meanwhile, more disturbing reports have emerged of people being driven to desperate measures to try to get a Hollywood body - by performing surgery on themselves. Some have glued back their ears, tried to iron wrinkles from their faces, or cut open their stomachs in a DIY tummy tuck. One man even tried to rebuild his nose using a chicken bone.
Dr David Veale, from the Priory Hospital, London, said only the most depressed and desperate were likely to try such measures - but he blamed Britain's growing obsession with celebrity culture. "These people are very, very desperate and their image of themselves is totally distorted."
He said society was now fixated on looks, adding: "The people who have lots of money can afford plastic surgery and then, as a result, are putting more of a focus on looks and outer beauty."
In 2003, Britain's then most senior soldier, General Sir Mike Jackson, 63, had surgeons remove the bags under his eyes. Former Italian premier Silvio Berlusconi, 70, had a facelift and hair transplant three years ago, while singer Julio Iglesias, 63, also admits to plastic surgery, as does 66-year-old nightclub owner Peter Stringfellow.