Straight men pine for a muscular body as much as gay men, according to a new study.
The study led by University of Canberra researchers showed that gay and straight men had "no significant differences" in how much they worried about having the ideal body and the need to be muscular.
The research revealed that while women desire to be thin, straight and gay men preferred lean and muscular physique.
Psychologist and study author Shane Greentree said it was hard to say if the male body image problem had worsened, but it did seem more acceptable to discuss it.
"Previously, particularly for straight men, this was an issue that was taboo topic and seen as being a women's issue or ... a "gay man's" issue," the Daily Telegraph quoted Greentree as saying.
Another study showed that men were unhappy with their stomach and waist (mid torso) but relatively satisfied with other areas of their body.
"These men would seek help for body image concerns in the future, although did indicate that there were some barriers to help seeking," the study found.
Dr Vivienne Lewis, who was the part of both studies, said body image program for men showed the problem was real and needed addressing.
"You'd be surprised how many ... men ... are doing some of the things that women are doing," Lewis said.
"They might be dieting, they might be binge eating and then purging their food.
"We don't know how many men do it because men don't come forward and say "I've got a problem"," Lewis added.
The study will be presented at the Australian Psychological Society conference in Darwin.