A UK survey has shown that men get turned on by women who opt for beer or lager instead of a glass of wine or other 'feminine' drinks.
But only one in 10 women would order a lager or beer when out on a date, the study commissioned by beer company BitterSweet Partnership found.
AdvertisementAccording to the men questioned for the survey, a beer glass makes the women appear more sexy, confident, fun and independent. Infact, it is a "turn-on" if a girl requested a beer on a first date, reports The Daily Express.
However, women would ditch beer for other options because they think drinking beer makes them appear masculine and - unattractive. Just six per cent of women would pick a beer as their drink of choice on a first date, the survey discovered.
The researchers quizzed 2,000 men from across the UK about their thoughts and opinions on women's drinking habits.
Managing director Kirsty Derry of BitterSweet Partnership said:
"We're looking forward to the day when beer becomes an aspirational choice for women. The industry has for too long ignored women - our job is to redress this -balance.
"BitterSweet Partnership is here, first and foremost to listen to women, to dispel the many myths associated with beer, to develop products designed with the female palate in mind, and to change the buying and drinking experiences for them."