Wrappers and cups from McDonald's meals make up the largest proportion of litter on Britain's streets, according to a new survey.
The study, conducted by Keep Britain Tidy, looked at litter in 10 cities aover two days in the first attempt to discover which brand names were most commonly discarded.
AdvertisementIt was found that fast food litter was second to cigarette ends in littering the country's streets and 29 per cent of that was from McDonald's restaurants, followed by boxes and cups from unbranded kebab and fast food shops.
Greggs the bakers generated almost a fifth of the fast food litter, followed by Kentucky Fried Chicken, Subway and a number of coffee brands.
Keep Britain Tidy said that fast food companies should be doing more to make sure that the country's streets were tidier.
"We condemn litterers for dropping this fast food litter in the first place but also believe the results have pertinent messages for the fast food industry. McDonald's, the local chip shop, Greggs, KFC and Subway need to do more to discourage littering by their customers," the Telegraph quoted Phil Barton, chief executive of Keep Britain Tidy, as saying.
"Fast food makes up a quarter of all litter found on our streets. We want fast food chains to play a more active role in delivering an anti-litter message at the point of sale," he added.
National Gutter Share - the most littered fast food brands in England:
1. McDonald's - 29 per cent
2. Unbranded fish and chips/kebab - 21 per cent
3. Greggs -18 per cent
4. KFC - 8 per cent
5. Subway - 5 per cent and other branded coffee 5 per cent (joint place)