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McDonald's Tops Food Marketing Fame and Shame Awards

by Rajshri on  November 17, 2009 at 9:30 PM General Health News   - G J E 4
McDonald's Tops Food Marketing Fame and Shame Awards
For the third time in succession fast food giant McDonald's has won the "top" honor in children's food marketing Fame and Shame Awards.
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Speaking at the announcement, Victorian Health Services Commissioner Beth Wilson said that nowadays, shopping in supermarkets resembled a war zone. "There is a deluge of propaganda out there," she admitted. "Advertisers understand very, very, well the psychology of children and they really cash in on it."

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The awards were voted by more than 200 members of the Parents Jury.

The animated Happy Meal TV ads won the "Pester Power" award, while McDonald's sponsorship of a high school maths website earned it the dubious distinction of being the most irresponsible creator of food promotions.

Kellogg's Nutri-Grain ads won the 'Smoke and Mirrors' category.

Source: Medindia
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