Less than a third of alcohol drinkers in Britain know how many calories their drink contains in spite of nearly half of them aware of their recommended daily calorie intake, a new survey conducted by charity organization, Drinkaware reveals.
The study was conducted as part of the charity's launch of an online calculator, MyDrinkware, through which people can keep a track of how much their drinking affects them.
Over 2,000 people took part in the survey with less than 29 percent stating that they knew how many calories a 175ml glass of wine contained. More than 40 percent said that they knew their recommended daily calorie intake while over 42 percent said that they knew how many calories a cheeseburger contained.
Nearly three fourths of those who were surveyed said that they rather cut down spending on new clothes, eating out or holidays instead of spending less on drinks while over 45 percent said that they were looking to lose weight though they had no intention of cutting down on their drinking habit.
"We know that people understand calories better than they understand units, and this study shows that when it comes to tracking their alcohol consumption, many people have a 'blind spot'", Drinkware's chief executive, Chris Sorek said.