Every new mommy's nightmare is probably when her baby starts demamding to be fed in public - several women have faced the embarrassment of such 'public nursing'. Now, an innovative Brit woman has designed a special 'shawl' that turns into a baby hammock to protect mums' modesty while breast-feeding in public.
Mother-of-one Keira O'Mara, from Birmingham, has developed the Mamascarf, which completely covers the upper half of the body.
The 31-year-old came up with the idea after being made to feel uncomfortable while feeding her son Sam, now 23 months, in public, reports the Daily Express.
She has left her job to focus on the business after a flood of orders.
It can be bought from mamascarf.co.uk.