The number of Western men signing up on the internet to find brides from the East has more than quadrupled since 2005, a leading marriage agency has revealed.
The men who have joined these sites reason their preference for Ukrainian and Russian women because they are "traditional and sexy".
"I want an old-fashioned girl brought up in a strict family," Sky News quoted Jim DiGregorio, 68, from Arizona, who has signed on to Russian website Anastasiadate.com, as saying.
"She should come from a family where maybe Papa was in charge so she's used to a man being in charge. I prefer to be captain of my ship," he added.
Interestingly, the number of Russian and Ukrainian women joining these marriage agencies has also tripled since 2005.
In Moscow, the rise of the super rich has been huge but there is still an attitude that Western men are the key to wealth and happiness.
Russia apparently thinks likewise, with 25,000 women signing up with an agency each year in the hope of bagging a foreign spouse.