Low Calorie Diet TV Advt Banned for Misleading Viewers

by VR Sreeraman on  April 5, 2011 at 2:12 PM General Health News
RSS Email Print This Page Comment bookmark
Font : A-A+

An advertisement that allegedly led viewers to believe that the key to lose weight was through a diet involving a calorie intake of around a quarter of normal recommendations has been banned.
 Low Calorie Diet TV Advt Banned for Misleading Viewers
Low Calorie Diet TV Advt Banned for Misleading Viewers

LighterLife was criticised by the Advertising Standards Authority (ASA) for not living up to its promise of medical support, reports the Daily Mail.

The commercial said the diet was 'subject to GP's health check and monthly reassessment'.

But the ASA found the medical support offered was inadequate.

It ruled that the advertisement, which showed a slim woman dancing with an obese cardboard cut-out of herself, also created the false impression that the diet was a long-term solution.

The ASA had received a complaint from a customer who said the promised support failed to materialise.

The advertisement was taken off air in 2009 but LighterLife, based in Harlow, Essex, had appealed.

Source: ANI

Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
Notify me when reply is posted
I agree to the terms and conditions

Related Links

More News on:

Diet Pills Low Calorie Diet Low Carbohydrate Diet Atkins Diet The Cabbage Diet South Beach Diet Negative Calorie Diet Bulimia Nervosa Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Find a Doctor

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive