Recession has sent scores of lovesick Britons to the Internet looking for low-cost ways to find potential partners.
According to analysts Mintel, more than 40 percent of singletons have signed up to an online dating agency or are thinking of doing so - hoping they'll click with that special someone.
They also believe that by 2014 Britons will spend a massive 150million pounds on internet dating services, reports The Daily Express.
Senior leisure analyst Matt King said: "Many sites are reporting more users than ever.
"During a recession people spend more time at home rather than spending money going to bars and restaurants - and going online is seen as an effective way to meet new people."
King added: "As the recession bites, free internet dating is likely to increase its appeal across the board."