No Smoking Day falls on March 12. More than a million smokers across the UK are being encouraged to take part in a weeklong mass quit attempt from No Smoking Day.
Fresh -Smoke Free North East adopted a novel way to highlight the No Smoking campaign. To mark Valentine's Day and highlight the campaign, it recreated the No Smoking Day target logo and took it to famous sites across Wearside, including the Stadium of Light and Penshaw Monument.
Ailsa Rutter, director of Fresh - Smoke Free North East said, "The North East suffers from some of the highest heart disease rates in the country. Therefore, using Valentine's Day to encourage people to love themselves and their heart is a great platform for people to begin preparing to quit with The Great No Smoking Day Challenge."
Smoking increases the risk of acute and coronary heart disease and can damage the lining of the arteries.
This can lead to the build up of fatty deposits and narrowed arteries, causing high blood pressure and heart attacks.
According to experts quitting smoking is one of the most important things to do to protect your heart.
Director of Public Health at Buckinghamshire Primary Care Trust, Dr Jane O'Grady says, "The challenge has been set to meet the Buckinghamshire target for 2, 736 smokers to have stopped smoking by the end of 2008."
She said, "Giving up smoking is the single most useful thing anyone can do as it has been proven to improve health, mortality, and mood".
NHS Stop Smoking Services are trying hard to help a record number of smokers quit - for good.
Smokers aiming to quit on No Smoking Day can sign up on the website: www.nosmokingday.org.uk.