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London-based Charity Pledges Aid for Poor - at Home
Save the Children usually works in countries like Zimbabwe, Vietnam and Sierra Leone, but the global economic downturn has prompted a change of tack.
"Today, Save the Children is helping distribute money to families right on our doorsteps," says Colette Marshall, head of the charity's British operations.
The London-based charity has long raised funds to help children abroad, with emotional campaigns featuring youngsters in misery and poverty overseas. But it has never before distributed money to people in Britain.
"Families (in Britain) are at a crisis point," Marshall warned.
"There are children whose parents can't afford a proper meal or to fix a boiler without going deep into debt. The financial crisis makes their situation ever bleaker."
Save the Children has launched a programme aimed at helping about 1,000 families, including some of the poorest in the country, who will receive 100 pounds (145 dollars, 110 euros) to 200 pounds each.
The money will help Britain's most impoverished "meet their need for essential items and avoid incurring unmanageable debts", said Helen Dent, the chief executive of Family Action, a non-governmental organisation (NGO) joining the campaign.
Without any savings, Britain's underclass is often reduced to borrowing loans at exorbitant rates, which Family Action denounces as a "poverty premium".
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