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Logos and Branding Banned on Cigarette Packets in Australia
Cigarettes will be sold in plain, standardised packages carrying large, graphic warnings against smoking -- and the brand name in small print -- from 2012, under proposed new legislation.
The government also sharply raised taxes on cigarettes by 25 percent from midnight on Thursday, adding about two dollars (1.85 US) to a packet of 30, with the proceeds ploughed in to healthcare.
"Cigarettes are not cool, cigarettes kill people," said Prime Minister Kevin Rudd. "This will be the most hardline regime for cigarette packaging anywhere in the world," he added.
Rudd said Australia also planned new curbs on Internet tobacco advertising and would spend 27.8 million dollars on a "hard-hitting" anti-smoking campaign.
"The big tobacco companies will hate what we are doing," he said. "The government however makes no apology what for what we are doing -- it is the right decision."
Imperial Tobacco Australia said it planned to challenge the plain packaging on the grounds that it would affect its profits, arguing that branding has commercial value.
"Introducing plain packaging just takes away the ability of a consumer to identify our brand from another brand, and that's of value to us," a spokeswoman told ABC radio.
"It really affects the value of our business as a commercial enterprise and we will fight to support protecting our international property rights."
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More News on: Health Hazards of Smoking, Smoking And Cancer, Smoking And Tobacco, Smoking Risk, Smoking among Women, Cigarette Smoking - A Silent Killer
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