A live online hypnotherapy session set to make a new record got called off at the last minute due to legal complications.
The organizer, Chris Hughes, explained that the international legal restrictions became a hurdle in his plan.
He admitted that the attempt would not qualify for Guinness World Records as it could not be officially validated.
The Banbury-based hypnotist resorted to a digital audio file for users to download and listen to in their own time.
"I am totally gutted that we could not do it live. I am sorry if I have disappointed you all," the Independent quoted him, as saying.