Media reports indicate that a new sex drink dubbed 'liquid Viagra' that has already become a huge hit in America, is now set to make its debut in the UK.
Turn On claims to increase sexual energy and desire of clubbers while heightening senses to give the "best sex ever".
Jonathan Long from its UK distributor Trade Developments believes it could be bigger than Red Bull.
"I think it could bring a much needed injection of excitement to the UK drinks and night-time economy," the Daily Star quoted Jonathan as saying.
"The success of Red Bull inspired me to bring Turn On to the UK market. It's already proving to be a great success in America and I think it has the potential to be as big as, if not bigger than Red Bull.
"It isn't an energy drink, it is a health supplement, which could really help to spice-up the nation."
According to creators, people who drink Turn On to enhance their love-making have a feeling of warmth and sensuality and a nice ting-ling sensation flowing through their body.