A new libido-boosting beer, which is said to be more effective than Viagra, and has an "instant" effect, has been launched in Europe.
Juergen Hopf, the brewer of the erotic tonic, claims that he made the uplifting discovery by accident when machines at his automated brewery in Schoenbrunn in Bavaria, Germany, broke down.
And he says that the secret to its saucy success is that he whipped up the recipe in the nude wearing just a leather apron and an alpine hat.
"I was called up to try and fix it as I live just over the road. It was the middle of the night and there wasn't a soul in sight so I crossed the road wearing just my little apron and slippers," the Sun quoted him as saying.
"The machinery couldn't be restarted so I picked up a large stick and started to stir the vat. I suddenly felt strange and I knew that this beer would be different from any beer we had ever made before.
"Sure enough, when the beer went on sale everyone who drank it said the effect was instant. Everyone I asked told me they had not watched TV all week. Instead they went straight to the bedroom with no time to spare," he said.
Hopf plans to export his special brew, complete with a topless girl on the label, throughout Europe.
"We already have one or two customers in the UK but once people there know what our beer does we'll be bigger than ever," he added.