LCA Hails Congressional Front Against Pink Camel Cigarette Campaign

by Medindia Content Team on  June 8, 2007 at 12:47 PM Cancer News   - G J E 4
LCA Hails Congressional Front Against Pink Camel Cigarette Campaign
WASHINGTON, June 6 Today, Lung Cancer Alliance (LCA) hailed Congressional leaders and their efforts to challenge the marketing of Camel No. 9, the sleekly packaged pink and black cigarettes designed to appeal to young women.

LCA President Laurie Fenton-Ambrose said, "This is the first step in getting these cigarettes deliberately targeting young women off the market completely."

Fenton-Ambrose recognized Congresswomen Lois Capps (D-CA), Jan Schakowsky (D-IL) and Hilda Solis (D-CA) for taking the lead on writing the letter to major women's magazines asking them to refuse to accept ads for Camel No.9 cigarettes launched by R.J. Reynolds Tobacco Company earlier this year.

The letter, signed by forty-one members of the House of Representatives, was mailed today to eleven major women's publications including Cosmopolitan, Elle, Glamour, Vogue and W.

"There is nothing fashionable about lung cancer," said Fenton-Ambrose, who pointed out that most women do not even know lung cancer is killing nearly twice as many women as breast cancer. "It is not sexy, it is not pretty -- it is lethal."

"We are looking forward to working with the American Legacy Foundation, Congress, public health leaders and anyone else interested in getting these cigarettes off the market entirely," she said.

Lung Cancer Alliance is the only national non-profit organization dedicated exclusively to patient support and advocacy for people living with, or at risk for, lung cancer. As the number one cancer killer, lung cancer will kill more than 160,000 Americans this year alone, causing more deaths than breast, prostate, colon, liver, kidney cancers and melanoma combined.

Source: PR Newswire

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