login
Become a member
Quick Registration
Full Registration Benefits -
Free Homepages for Doctors
Free Homepages for Hospitals
Free Homepages for Medical Conference
Free Homepages for NGO's
Personal Health Record Creation
Access to all Medical Slides
Access to all Jobs & Products Sale
Junk Foods Are Designed To 'Make You Want To Eat More Of It'
Th expert claims that cereals and ready meals can act on the brain's reward centers in the same way as tobacco.
David Kessler, former head of the US Food and Drug Administration (FDA), claims that manufacturers seek to trigger a "bliss point" when people eat certain products.
"It is time to stop blaming individuals for being overweight or obese. The real problem is we have created a world where food is always available and where that food is designed to make you want to eat more of it. For millions of people, modern food is simply impossible to resist," The Times quoted him, as saying.
In his new book, The End of Overeating, David suggests food manufacturers use precise combinations of fat, sugar, salt and texture to make foods "hyper-palatable".
To reach the conclusion, Kessler with researchers at Yale University conducted a study using functional magnetic resonance imaging techniques.
About 50 percent of obese people and 30 percent of those who are overweight were prone to so-called "excessive activation", the study found.
"The right combination of tastes triggers a greater number of neurons, getting them to fire more," said Kessler.
"The message to eat becomes stronger, motivating the eater to look for even more food," he added.
|
|
|
More News on: Why Do We Eat - Nutrition Facts, Diet Lifestyle and Heart Disease, Lifestyle Modification: No Big Deal!, Healthy Living, Hunger Fullness and Weight Control, Label Lingo on Food Items: Decoded
 Comment & Contribute
|
Medwonders Health Network
- Health News Index
- News Quick Links
| News Categories: |
| » | Vivek Oberoi Says There is No Smoking on His Sets |
| » | Gasoigne Swaps Booze for Botox |
| » | Michelle Obama: Name of Olive Tree in Italy |
| » | Beyonce: Most Beautiful Women in the World |
| » | Robin Gibb Recovers from Coma Wakes Up to Cancer |
| More Celebrity News | |
|
