Jobless Americans Cheered Up by Greeting Cards

by Kathy Jones on  September 29, 2011 at 8:43 PM Lifestyle News
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Try sending a greeting card if you are at a loss for words when someone you know is suddenly out of work.
 Jobless Americans Cheered Up by Greeting Cards
Jobless Americans Cheered Up by Greeting Cards

With unemployment in the United States hovering around the nine percent mark, Hallmark -- the nation's biggest greeting card manufacturer -- has rolled out eight cards to cheer up the jobless.

"It's hard to know what to say at a sensitive time like this. How about, 'I'm buying!'" says one card illustrated with a cartoon line-up outside an unemployment office.

Another says: "Don't think of it as losing your job. Think of it as a time-out between stupid bosses." And a third: "One day, you'll look back on all this with the wisdom that distance bestows, and you'll say: Wow, that sucked."

"We know these job-loss captions are not going to be the strongest (sales) performers, but they are meant to meet a relevant and niche consumer need for many who are looking for it," a Hallmark spokesman told AFP by email on Monday.

Hallmark markets its cards through retailers and online, with its loss-of-job products falling under the "encouragement" category.

Source: AFP

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