Medindia

X

Italy Advertising Watchdog Bans Anorexia Image

by Medindia Content Team on  October 21, 2007 at 1:35 PM Lifestyle News   - G J E 4
Italy's advertising watchdog said Friday it has banned an image by controversial photographer Oliviero Toscani for a clothing company which showed a naked anorexic woman.
Italy Advertising Watchdog Bans Anorexia Image
Italy Advertising Watchdog Bans Anorexia Image
Advertisement

The Publicity Control Institute (IAP) jury said it considered the image infringed the IAP code of conduct and should not be used.

Advertisement
"The photo is shocking for everyone, particularly those who are sick and has been set up for commercial ends," IAP president Giorgio Floridia told AFP.

He was not a member of the jury which banned the image which was made for the No-l-Ita clothing chain. IAP decisions jury decisions have to be followed by all member organisations, including No-l-Ita.

Toscani, a multiple award winner, who has photographed death row prison inmates, dying AIDS victims and nuns kissing priests for adverts, has condemned the IAP's decision as "censorship".

He told the Corriere della Sera newspaper he would start legal action to seek damages.

France's advertising watchdog, the Advertising Verification Bureau (BVP) has already told French companies not to use the image produced by the veteran Toscani, who once stated "there's no such thing as going too far".

Source: AFP
SRM
Advertisement

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
Notify me when reply is posted I agree to the terms and conditions

You May Also Like

Advertisement
View All