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Issues Surrounding Product RED Campaign Examined by New York Times
February 07, 2008 at 1:26 PM
General Health News
According to the Times, the campaign has generated $22 million to combat HIV/AIDS in Rwanda. Rwandan officials say Product RED funds have helped to build 33 HIV testing and treatment centers; provided medicine for more than 6,000 women to prevent mother-to-child HIV transmission; and funded counseling and testing services for thousands of people. "The money we get from RED through the Global Fund is helping to save lives," Anita Asiimwe of the Treatment and Research AIDS Center in Kigali said, adding, "That's the important thing."
However, some people have criticized a "lack of transparency at the company and its partners over how much they make from RED products, and whether they spend more money on Africa or advertising," the Times reports. According to a March 2007 article published in Advertising Age magazine, Product RED companies at the time collectively had spent up to $100 million on advertising and raised $18 million for the Global Fund. Product RED officials disputed the numbers, saying companies had spent $50 million on advertising and raised $25 million for the Global Fund, the Times reports.
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