It appears as if the 'fizz' is out! The formula behind one of the favorite drinks is now public. Courtesy the radio program "This American Life", where they spoke of the secret formula for Coca-Cola.
The recipe was tested with the help of flavor and beverage makers; Jones soda company also helped in reproducing the recipe. During blind tests, many experts and tasters got fooled by this replica, including the flavor expert at Jones.
Yet, many testers who drank coke frequently could easily make out the difference in taste. A company spokesman said that the recipe presented on the show can surely be tried but he was confident that people will quickly find out that what they tried is not anywhere close to the original.