Surprising? Yes. A new survey on the internet has revealed that social networking sites draw maximum web traffic while porn seems to have limped out of the picture. This survey attempts to provide an up-to-date review of how society has changed in recent times.
To reach the conclusion, Bill Tancer, a self-confessed 'data geek', analyzed the search habits of more than 10 million web users.
"There are some patterns to our internet use that we tend to repeat very specifically and predictably, from diet searches to prom dresses to what we do around the holidays," Telegraph quoted Tancer, as saying.
The research shows that elbows, belly button fluff and ceiling fans rank among the things people fear most, as do social intimacy and worries about rejection.
He said: "As social networking traffic has increased, visits to porn sites have decreased."
A decade ago, porn-related searches accounted for 20 per cent of all internet searches made, he noted. They now account for about 10 per cent, said Tancer, who also found that web users aged between 18 and 24 were searching for less porn.