Hairloss is a condition that affects millions of men across the globe. But now a breakthrough procedure developed in the US claims to halt, and perhaps reverse, many types of male pattern baldness.
Scientists, including an Indian-origin specialist, are to begin trial, of what they claim is an 'instant' cure for baldness, in the UK this week.
Later this week, 20 British patients will be offered the chance to sample the new treatment, which takes just 30 minutes, reports the Daily Express.
They will be injected with a mixture of platelet-rich plasma taken from their own blood and Acell, a powder extracted from pig bladders.
Gary Hitzig has successfully treated more than 200 patients in the US.
He is coming to the UK to perform the treatment with Raghu Reddy, a leading hair restoration specialist, at The Private Clinic in London's Harley Street.
Reddy said: "It is as close as we have come to a cure for male baldness."
The treatment first forms a protective barrier around healthy, hair-growing cells to prevent further loss.
Then it duplicates the surrounding tissue which means that if there are any healthy hair-growing stem cells near the treatment area they will be duplicated and hair will return.