Innovation seems to have reached dizzying heights these days, and its only getting better! Margaret Johnson has added her name to the long list of innovative inventors with the inception of her company that markets a game she created which uses computer play to teach reading to little children.
With technology powerhouse Microsoft as a partner, Johnson on Wednesday debuted the first of what she hopes will be a line of computer games that revives a moribund "edutainment" market for children.
"ItzaBitza" launched by Sabi Inc. immerses children in an animated world that they control and shape by using software developed by Microsoft Labs.
On-screen boys and girls coax players into helping with missions that involve drawing houses, trees or other objects brought to animated life and into understanding increasingly sophisticated sentences along the way.
"ItzaBitza" is Sabi's "stab at establishing a new category for kids gaming," Johnson said.
"We wanted to have a fun game fine-tuned to the way children learn," she said.
Microsoft worked with Sabi as part of an IP Ventures program that licenses propriety technology to startups in exchange for equity stakes in firms.
"Game-based education is a very exciting concept, and one that we have been interested in for many years," said Microsoft chief research and strategy officer Craig Mundie.
Sabi consulted learning specialists and brought in engineers that worked on videogames for Microsoft's XBox 360 consoles and computers running the Windows operating system.