Inherent Risks Present in Food Industry Partnerships

by Kathy Jones on  February 1, 2011 at 8:36 PM Diet & Nutrition News
RSS Email Print This Page Comment bookmark
Font : A-A+

An editorial in CMAJ (Canadian Medical Association Journal) says that health charities and health organizations must tread carefully when partnering with the food industry as it may risk compromise health promotion goals.
 Inherent Risks Present in Food Industry Partnerships
Inherent Risks Present in Food Industry Partnerships

Partnerships with major food companies are attractive for health charities and organizations because they bring additional funding and support. For the food industry, these relationships can help burnish their brands, support marketing efforts and help with lobbying but they may obscure the very messages that health organizations are promoting.

"Corporations are not the problem," write Drs. Paul Hébert, Editor-in-Chief, CMAJ and Yoni Freedhoff, Medical Director, Bariatric Medical Institute, Ottawa. "By definition, corporate spending must serve to increase shareholder value — a transparent fiduciary requirement that should encompass philanthropic efforts. Health organizations, even when desperate for money or resources, should avoid co-branding with the food industry."

At a minimum, partnerships should be arms length with limitations on how corporations can use health organizations' branding.

"Obesity is a pressing public health concern worldwide," write the authors. "The epidemic is primarily fuelled by the consumption of excess calories, including healthy ones — a message that will not resonate with corporate sponsors. When they partner, health organizations become inadvertent pitchmen for the food industry."



Source: Eurekalert

Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
Notify me when reply is posted
I agree to the terms and conditions

Related Links

More News on:

Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Top Diet Foods that Make you Fat Top Food for Dieters Selenium - Natural Source Better than Supplements 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Find a Doctor

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive