Its been a bad week for Indias "fake god-men" with two sex scandals, the self-styled Hindu ascetics whose followers range from farmers and housewives to politicians and rock stars.
On Thursday, 63 people -- all of them women and children -- were crushed to death in a stampede at an ashram run by a popular holy man in northern Uttar Pradesh state.
The day before, angry villagers in the southern state of Karnataka attacked another religious retreat after a television station aired footage purportedly showing its long-haired 30-something guru fondling two women.
And last weekend, police in the capital New Delhi revealed they had arrested a god-man for allegedly running a vice ring involving air-hostesses, college students and housewives.
For skeptics, the sex scandals show that many god-men, despite their spiritual air and claims of mystical powers, are nothing more than confidence tricksters craving cash and power.
"Ninety-five percent of god-men give the remaining five percent a bad name," joked Dipankar Gupta, a former sociology professor at Jawarhalal Nehru University in New Delhi.
"Most of them are not (holy). Theyre charlatans. Thats why they crave indulgence from the rich and the gullible. This happens all the time. I dont know why people fall for them."
But for many Indians, these gurus play an integral role in daily life, taking their place in the countrys vast spiritual supermarket to be handpicked as a pathway to enlightenment.