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India Launches Condom Ringtone to Spread AIDS/HIV Awareness

by VR Sreeraman on  August 19, 2008 at 2:31 PM AIDS/HIV News   - G J E 4
A cellphone ringtone that chants "condom, condom!" has been launched in India to promote safe sex and tackle the growing HIV/AIDS epidemic.

The "condom a cappella" has been designed to break down Indians' reluctance to discuss condom use and to make wearing a condom more acceptable.
 India Launches Condom Ringtone to Spread AIDS/HIV Awareness
India Launches Condom Ringtone to Spread AIDS/HIV Awareness
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Organisers of the campaign, funded by the foundation set up by Microsoft mogul Bill Gates and his wife Melinda, hope the ringtone will become a craze among young Indians.

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About 2.5 million people live with HIV in India, said the BBC World Service Trust, the charity behind the ringtone, which was released this month. It can be downloaded at condomcondom.org.

"Ringtones have become such personal statements that a specially created condom ringtone seemed just the right way of combining a practical message with a fun approach," said Radharani Mitra, creative director of the BBC World Service Trust.

"The idea is to tackle the inhibitions and taboos that can be associated with condoms."

India is the world's fastest-growing mobile telephone market with 270 million users according to the latest official figures, up 57 percent in just one year.

Source: AFP
SRM
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heard this on the radio and was taken aback because it seems Indians are targeted by this. It should be an insult to Indians! Why is Bill Gates wasting time with a population that only holds 2.5 million of Aids living people than over 10 million in Africa with aids? What is the point!!!!!

He is wasting his money!

Read the article below. I agree with having the people educated but a ring tone! Explain to me a country that has less privilege people who can’t even afford a house have money for a cell phone to afford a ring tone!

Im very upset by this, there should be a petition against this humiliation! I live with a person that has Aids and I am offended by this as this person cant afford a phone to get a stupid ring tone!


guest Wednesday, August 20, 2008

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