The World Land Trust and Universal Pictures have developed an "Incredible Hulk Carbon Calculator" to encourage film fans to go online and balance their carbon emissions.
According to a report in ENN (Environmental News Network), by visiting www.carbonbalanced.org/incredible-hulk/calculator, one can choose to balance flights, transport or household emissions.
The website is based on the soon to be released "The Incredible Hulk", which is the sequel to "Hulk" released in 2003.
The ENN report determined that the average UK person can balance their daily electricity, fuel and transport use for one whole year with a mere donation of 68 pounds.
However, even if people were to simply balance their flights, it would make a significant difference to the World Land Trust, who are hugely successful in halting the destruction of some of the most critically endangered habitat around the globe.
This is where the "Incredible Hulk Carbon Calculator" would come in.
All funds raised from the "Incredible Hulk Carbon Calculator" will go directly to the World Land Trust's Paraguay project.