Many Malaysian men are undergoing cosmetic surgery to look attractive in a bid to keep their partners interested in them.
Some teenagers are also opting for double eyelids and ear pin procedures while some boys are choosing to go under the knife to reduce their "breasts".
Consultant plastic and cosmetic surgeon Heng Kien Seng said he had seen a 15 percent increase in male patients in his clinic over the last one and half years while aesthethic physician Inder Kaur said men made up 35 percent of her clients.
"It's a competitive world out there. Women are doing it and unlike before, they are not submissive. They can change partners.
"So the men also have to enhance themselves and look better for their partners," the Star Online quoted Heng as saying.
"The men come for botox, filler, lasers, buttock implants, liposuction, to remove eye bags and even to sculpt a six-pack abdomen and the perfect male body," he said.
He also said about 5 percent of his male clients are gay.
Teenagers below 18 are now also going for cosmetic surgery and procedures like botox, nose jobs, double eye lids, ear pins, liposuction and even breast augmentation.
"Parents are more aware of the competition out there. They bring their children for enhancements to put them in same or higher category than their peers," said Heng.
"The trend has changed in a certain way. Cosmetic surgery has become accepted and the younger age group has been coming in," he added.