Majority of UK parents feel that their children are being exposed to "inappropriate" content on the idiot box, a new survey has found.
An online study of 1,004 parents of children under the age of 18 years old has shown that 67 pc believe that "inappropriate" content is broadcast before the 9pm watershed, reports the Daily Star.
A further 80 pc told the Mothers' Union survey that they believed films and video games with sexual or violent themes can be accessed too easily by children.
The research conducted last month also showed that 80 pc of parents believe that television, films, magazines and the internet make children sexually aware at a younger age than they would be otherwise.
The findings are included in the charity's report Bye Bye Childhood detailing the impact of advertising and marketing on children's happiness.