When Apple CEO Steve Jobs introduced the company's latest tablet PC, the iPad, he might not have thought that a Canadian company is selling bust-enhancing bra inserts by the same name.
A small Canadian company called Coconut Grove Pads Inc. has been making a line of polyurethane bra inserts and shoulder pads registered as the iPad, since 2007.
Coconut Grove's president, Hylton Karon described the products as "you know, little quickies you ladies use to enhance."
The Markham, Ont.-based company, which manufactures bras under the brand name The Natural, owns the iPad trademark in the United States.
"Unfortunately, we didn't register it for electronics or we'd all be retired," the Globe and Mail quoted Karon as saying on Thursday.
However, Coconut Grove has no ambitions to go up against Apple in court. In fact, Karon said the publicity is good.
While his company "never made any intimation of being related to the big Apple," Karon said he did want to capitalize on the awareness of the i-brand.
"It's i-everything these days. It's just a play on what's become so familiar," he said.
And for the time being, he will continue marketing his iPads, which come in sizes B to DD, to insert in bras to give a woman's figure a bit of boost.