Psychiatrists are urging a ban be put on the "damaging portrayal" of eating disorders in advertisements and various other publications.
The Royal College of Psychiatrists' (RCPsych) Eating Disorders Section is raising its voice against the promotion of unhealthy and airbrushed images of underweight models in magazines and on television.
Experts fear the "harmful" effects these images can have in "glamorising" eating disorders such as anorexia and bulimia.
"Eating disorders are serious mental illnesses. Although biological and genetic factors play an important role in the development of these disorders, psychological and social factors are also significant," The Telegraph quoted Dr Adrienne Key, consultant psychiatrist at the RCPsych, as saying.
"There is a growing body of research that shows the media plays a part in the development of eating disorder symptoms - particularly in adolescents and young people," Dr Key added.
Susan Ringwood, chief executive of beat, the eating disorders charity, also pointed out: "The media is a powerful influence and we know how vulnerable some people at risk of eating disorders can be to its visual images in particular." (ANI)