A hot-wax mask is nowadays the latest rage in skin care - the paraffin wax facial is a thermal mask billed as the quickest way to a "non-surgical facelift".
Celebrity facialist Emma Hardie came up with the idea of the mask, which is painted on to the skin and then kept warm under infrared light, after an hour's intensive massage.
During the massage, she uses moisturising oils and massage to stimulate the skin cells and a 'deep-tissue' kneading technique to give softer, plumper skin. And then comes the mask, which helps the skin to absorb the moisturising oils and soothes and relaxes the facial muscles to help release tension and leave the skin bright and glowing.
The treatment, which costs 160 pounds, is the quickest route to a non-surgical facelift and promises "instant and noticeable results after one session."
Sophie Dahl, Denise Van Outen and Anjelica Huston are amongst few of her celeb customers.
"This facial is a wonderful treat for a cold, winter's evening and the warm wax helps you feel like you're in the Tropics. The massage and wax helps to boost circulation in the skin and helps to relax the facial muscles," The Daily Mail quoted Hardie as saying.
She also claims that the treatment can help with migraine relief, sinus problems, head, neck and shoulder tension, depression, menopause, grief and insomnia.
"Wax is very softening and it's very good as a skin treatment.We use it a lot on dry hands and chapped skin. It helps to oxygenate and detoxify the skin," she said.
Alice Hart-Davis, a beauty journalist, said that wax was widely recognised for its skin-softening effects in the beauty world.
"It is usually used in manicures and pedicures, but there's no denying that it could also work very well as part of a facial," she said.