The Health Canada is attracting a lot of flak over its participation in a U.S. tobacco conference earlier this week.
Experts note the gesture would lend credibility to an industry whose track record has been dubious, to put it mildly.
They accuse the federal agency of hobnobbing and sharing research with a sector that is pursuing profits with little regard for peoples health or sufferings.
"The industry lied about addiction, lied about the risks of its products, lied about light and mild cigarettes, and lied about marketing to children," fumed Garfield Mahood, executive director of the Non-Smokers' Rights Association.
He is among 44 doctors, nurses and health advocates who signed an open letter to Health Minister Tony Clement demanding answers.
Health Canada appears to be undermining what many medical specialists agree is a crucial need to marginalize the tobacco industry and expose its tactics, Mahood said.
Adding insult to injury, says the letter, is the fact that several Health Canada officials have pulled out of a national conference starting Sunday in Edmonton on how to reduce smoking.
Rita Smith, a spokeswoman for Clement, says Health Canada takes part in U.S. tobacco conferences to gather data used to help cut smoking rates to historic lows. Fifteen per cent of Canadians now smoke, down from 30 per cent in 1985, she said.
That said, tobacco use remains a primary cause of preventable death in Canada - killing about 37,000 people a year.