Google Street View introduced only last week for Australia has already raised serious privacy concerns.
Meant as an exciting tool to explore cityscapes, landmarks and other points of interest or to find shops, restaurants, parks, hotels and the like, apparently it could also show up people in some embarrassing positions.
Like it happened in the case of Bill (not his real name) of Victoria. He had been drowning his sorrows over the weekend after the Friday funeral of his friend and felt worse for wear when a taxi dropped him off at his mother's home early on Monday February 4.
Feeling ill, he lay on the grass, and fell asleep.
The next thing he knew was being woken up by police in the morning.
He wasn't aware that Google's camera-equipped car had driven by earlier and snapped his picture.
And when Street View was launched, the man lolling on the grass was there for all to see. The picture has since been taken down after it was flagged by users.
It was Australia Day weekend and Bill, a 36-year-old skipper who leads a crew of five fishermen in the Northern Territory, had just returned home to Lakes Entrance for a much-needed break.
For five months prior to the accident, the pair had been planning a motorbike trip around Tasmania.
With that plan in tatters, after the funeral, Bill and some friends decided to drown their sorrows all weekend and "come Monday morning, I got out of the taxi and rolled over on the grass and went to sleep on the footpath".