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Good Mood Saves a Hole in Your Pocket !
April 10, 2008 at 5:06 PM
Lifestyle News
The study shows that people's spending judgment goes out the window when they're down, especially if they're a bit self-absorbed.
According to the study conducted by a team of behavioral scientists from four major U.S. universities, a person's mood may impact how much money he or she spends for routine economic transactions.
"The tendency is to focus on oneself when sad drives this effect," said the study's lead author Cynthia E. Cryder, a doctoral student at Carnegie Mellon University, Pittsburgh, Pa.
"Our studies revealed the more self-focused people were in the sad condition, the more money they spent," she added.
In one experiment, primarily conducted by researchers at Carnegie Mellon and Harvard University, test subjects viewed either a sad video clip or one devoid of human emotion. The video clips included either a sad scene from the 1979 movie "The Champ" or neutral scenes from a National Geographic documentary on coral reefs.
Afterward, participants could purchase an ordinary commodity, such as a water bottle, at various prices. Participants, randomly assigned to view the sad video clip, offered almost 300 percent more than the "neutral" participants to buy the same product.
Interestingly, in a prior, similar study led by Lerner, participants who viewed the sad video clip typically and incorrectly insisted the emotional content of the film clip did not affect their spending.
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